Marketing, Sales, & Services - Orange Unified School District

The Marketing, Sales, and Services sector is designed to align career-path course work with current and projected employment opportunities. There is a basic business foundation in this sector: marketing and innovation are two major competitive issues for business today. Marketing includes the processes and techniques of identifying, promoting, and transferring products or services to consumers and is a function of almost every business. It exists within an environment of rapidly changing technology, interdependent nations and economies, and increasing demands for ethical and social responsibility. The three pathways in this sector (Marketing, Professional Sales, and Entrepreneurship/Self-Employment) emphasize training to meet the growing need for marketing professionals with skills in communication, small business, self-employment, advertising, marketing strategies, product and service management, and promotion and selling concepts. These pathways provide a firm foundation for advanced education, entry to a career, and success in the global marketplace. All industry sectors include entrepreneurship and marketing, and therefore students in the Marketing, Sales, and Services sector have a variety of career options

Marketing Pathway

Management consists of planning, leading, and controlling an organization or effort to accomplish a goal. In the Business Management pathway, students learn entrepreneurship and business fundamentals, goal-setting, resource allocation, organizational structure and management techniques, economics, financial data, risk management, information technology, and supply chain management.

Program Details

Participating Schools

Curriculum Standards

Sample Occupations

Pathway Completion Criteria

To be considered a Career Technical Education (CTE) Pathway completer, students must complete an 02 and 03 CTE course within the same pathway. Students must obtain a D- or higher in the 02 course and a minimum of a C- or higher in the 03 course.

Students will receive a tassel to wear at graduation for each pathway completed.

Students must complete a pathway (taking an 02 and an 03 course with a B- or higher) to apply for the Professional Internship course.

CTE Annual Public Notification: The Orange Unified School District does not discriminate on the basis of actual or perceived race, color, ancestry, national origin, ethnic group identification, age, religion, marital or parental status, physical or mental disability, sex, sexual orientation, gender, gender identity, gender expression, genetic information, the perception of one or more of such characteristics; or association with a person or group with one or more of these actual or perceived characteristics. The District provides equal access to the Boy Scouts of America and other designated youth groups. Lack of English language proficiency will not be a barrier to admission and participation in career and technical education programs. The Orange Unified School District offers many classes within the Career Technical Education (CTE) program including Agriculture & Natural Resources, Arts Media & Entertainment, Building & Construction Trades, Business & Finance, Education, Child Development & Family Services, Engineering & Design, Health Science & Medical Technology, Hospitality, Tourism & Recreation, Information Communication Technology, Marketing, Sales & Services, Public Service and Transportation. For more information about CTE course offerings and admissions criteria, contact the CTE Coordinator: Ashley Higuera, CTE Coordinator, 1401 N Handy Street, Orange, CA, 714-628-5704, ahiguera@orangeusd.org.

The following employees have been designated to handle questions and complaints of alleged discrimination and are located at the Orange Unified School District 1401 North Handy Street Orange, CA 92867 Title IX Coordinator: Dipali Potnis, Executive Director of Secondary Education, 1401 N Handy Street, Building D, Orange, CA, 92867, 714-628-4467, dpotnis@orangeusd.org; Title II /ADA Coordinator & Universal Compliance Officer: Matthew Witmer, Assistant Superintendent of Educational Services, 1401 N Handy Street, Building D, Orange, CA, 92867, 714-628-4466, mwitmer@orangeusd.org; Section 504 Coordinator: Andrea Foster, Administrator Student & Community Services, 1401 N Handy Street, Orange, Building J CA, 92867, 714-628-4002, afoster@orangeusd.org.

REV 12/2025